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Snoop Dogg Becomes Agent 47's Target: Hitman's Free 'The Herbalist' Elusive Target Goes Live August 27

HitmanWorldOfAssassinationSnoopDoggElusiveTargetIOInteractiveTheHerbalistFreeToPlayPS5XboxPC

IO Interactive's new Elusive Target 'The Herbalist,' starring Snoop Dogg as eccentric entrepreneur Dr. Cyrus Cane, is playable free from August 27 to September 26. New players can try it through the Free Demo, and Snoop's son Cordell C. Broadus appears in-game too.

Snoop Dogg Becomes Agent 47's Target: Hitman's Free 'The Herbalist' Elusive Target Goes Live August 27

The Rap Icon Enters the World of Assassination

Agent 47 has a new contract, and the mark is one of the most recognizable voices in music. Starting today, August 27, Snoop Dogg headlines HITMAN World of Assassination's newest Elusive Target mission, "The Herbalist." The rapper lends his full likeness and voice to Dr. Cyrus Cane, an eccentric entrepreneur famed across the globe for his wide-ranging, unconventional business ventures—and now, 47's next assignment.

The mission runs for exactly one month, from August 27 until September 26, 2026, and the biggest headline is the price: it's free to play.

ℹ️INFO

Free for Newcomers, Limited-Time for Owners

IO Interactive built this mission to pull in new players as much as reward veterans. "The Herbalist" is playable as part of the Free Demo for anyone who doesn't own the game, and in the full game for existing owners during the limited window.

That structure makes it one of the lowest-friction entry points the series has ever offered—no purchase required to hunt one of gaming's most elaborate sandbox targets. The catch is the format itself.

How Elusive Targets Work: One Shot, No Retries

Elusive Targets are Hitman's highest-stakes mode. Unlike standard missions, they follow real-world rules: the target appears for a limited time, you get a single attempt, and once you commit, there are no reloads and no replays after the window closes. If 47 dies or the target escapes, that's the outcome you keep.

HITMAN World of Assassination
HITMAN World of Assassination

The Herbalist unfolds on Haven Island, one of the series' most open sandbox locations.

This permanence is the whole appeal. It forces players to scout, improvise, and accept mistakes rather than save-scum toward a perfect run—turning a celebrity cameo into a genuine test of nerve.

Haven Island and a Father-Son Cameo

"The Herbalist" delivers a brand-new character and an all-new storyline set on Haven Island, the tropical resort map from Hitman 2. To reach Dr. Cyrus Cane, players need access to that location, where the mission stages its new party-set scenario.

Snoop Dogg isn't alone. His real-life son, Cordell C. Broadus, also contributes his likeness and voice, appearing in-game as a guest enjoying the party. It marks the father-son duo's joint debut inside a video game—and gives players the small bonus objective of spotting both Broadus men in the crowd.

Season of the Herbalist: The Wider Roadmap

The mission anchors a new content roadmap IO Interactive is calling the Season of the Herbalist, bundling fresh and returning activity for the whole player base.

ContentDetails
Snoop Dogg Elusive Target"The Herbalist," Aug 27 – Sep 26, free
New challengesTwo added this season
Featured ContractsNew community batches
Twitch DropsTwo new and two returning
Returning Elusive TargetsIncludes "The Undying Returns"
IOI Account RewardsFull slate of assignments for 47

For long-time players, the return of fan-favorite Elusive Targets alongside a marquee celebrity mission makes this one of the more stacked free seasons the game has run.

Where You Can Play It

The reach here is unusually broad. "The Herbalist" is available across nearly every platform the game supports:

Platform FamilySupported
PlayStationPS5, PS4, PlayStation VR2
XboxSeries X|S, Xbox One, ROG Xbox Ally X / Ally
PCWindows PC, PC VR
NintendoSwitch, Switch 2
Mobile / MaciPhone, iPad, Apple silicon Mac

That spread—from flagship consoles to handhelds, VR, and even iPhone—means almost anyone curious about Hitman can jump in this month at no cost.

Why This Matters

Celebrity crossovers are common in live-service games, but Hitman's version is unusually well-suited to the gimmick. The series has a long history of turning real personalities into targets—Sean Bean's "The Undying" being the most celebrated example—because the sandbox rewards studying a distinct, animated character and finding a creative way to reach them. Snoop Dogg, playing a larger-than-life entrepreneur, fits that mold perfectly.

Paired with a free-demo entry point, the mission doubles as marketing: a month-long, no-cost showcase of what makes Hitman's assassinations tick, aimed squarely at players who've never tried the series.

GamePeak Bottom Line

QuestionAnswer
What is it?Elusive Target "The Herbalist" starring Snoop Dogg
When?Aug 27 – Sep 26, 2026
Cost?Free (via Free Demo or in owned game)
Where?Haven Island; requires location access
Catch?One attempt, no retries
BonusSnoop's son Cordell C. Broadus also appears

If you've ever been curious about Hitman, this is the month to try it. A free, one-shot contract on one of the game's best maps—starring Snoop Dogg—is about as low-risk an invitation as the series has ever extended. Just remember: you only get one shot.

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