Ends August 27 — SEGA's Lineup Drops All at Once
SEGA is running its Publisher Sale on Steam through Thursday, August 27, 2026. What sets it apart is the breadth: Sonic, Persona, and Like a Dragon headliners land on the discount list together, with recent releases and remakes sitting alongside back-catalog staples. It's a late-summer push timed to the tail end of the season's sale window.
The Key Discounts
| Game | Discount | Notes |
|---|---|---|
| Sonic Racing: CrossWorlds | 60% | Standard & Digital Deluxe |
| Persona 3 Reload | 65% | $20.99, near its all-time low |
| Like a Dragon: Kiwami 3 line (Kiwami 3 / Dark Ties) | 40% | Standard & Deluxe |
All three are recent releases or fresh remakes — this reads less like a clearance of aging stock and more like an aggressive markdown on the current lineup.
Sonic Racing: CrossWorlds — 60%, the Marquee Cut
Sonic Racing: CrossWorlds is SEGA's newest kart racer, and both the Standard and Digital Deluxe editions take a 60% cut — the deepest in this sale. It's built as a live-service title, expanding its roster and tracks via a Season Pass, so grabbing the base game cheap now is a sound entry strategy.
Kart racers tend to hold their price well. A 60% drop is rare enough that anyone shopping for a multiplayer party game should treat this as the window.
Persona 3 Reload — 65%, a New Low
Persona 3 Reload is a ground-up remake of 2006's Persona 3, rebuilt on Unreal Engine. This sale sets it at $20.99 (65% off) — around its lowest-ever Steam price. That's compelling both for newcomers using it as a series entry point and for longtime fans revisiting a remaster.
JRPGs are a long-haul genre, and Persona 3 Reload runs dozens of hours on the main story alone. On content density per dollar, it's the best value in this sale.
Like a Dragon (Yakuza) Line — 40%
The Like a Dragon: Kiwami 3 titles take a flat 40% off across Standard and Deluxe editions. With a steady following and interconnected stories, the series rewards sequential play — so filling gaps in your library across several entries during a single sale makes sense here.
Before You Buy
| Item | Detail |
|---|---|
| Storefront | Steam (SEGA) |
| Ends | Thursday, August 27, 2026 |
| Pricing | Verify local currency on the store page |
| Refunds | Standard Steam policy (2 weeks / 2 hours) |
Discount displays can vary by regional store and currency. The dollar figures above are a reference — confirm the exact charge on each Steam store page.
GamePeak Wrap-Up
| Game | Discount | Summary |
|---|---|---|
| Sonic Racing: CrossWorlds | 60% | Sale's steepest cut, new kart racer |
| Persona 3 Reload | 65% | $20.99, near Steam all-time low |
| Like a Dragon: Kiwami 3 line | 40% | Good time to fill library gaps |
| Ends | — | Thursday, August 27, 2026 |
With the sale slotted at the end of the summer window, anything on your list is safest decided before the August 27 cutoff.
Sources
- ▶Inven — "SEGA holds Publisher Sale on Steam": https://www.inven.co.kr/webzine/news/?news=319635
- ▶Final Weapon — "SEGA Publisher Sale Brings Discounts on Sonic Racing: CrossWorlds, Persona 3 Reload and More": https://finalweapon.net/2026/08/18/sega-publisher-sale-discounts-sonic-racing-crossworlds-persona-3-reload/
- ▶Steam — Persona 3 Reload store page: https://store.steampowered.com/app/2161700/Persona_3_Reload/